Seasonal

Setsubun Bean Throwing: Warding Off Demons in February

By JAPN Published

Setsubun Bean Throwing: Warding Off Demons in February

The Tradition

Setsubun falls on February 3 (the day before the start of spring in the traditional calendar) and involves throwing roasted soybeans while chanting oni wa soto, fuku wa uchi (demons out, fortune in) to drive away evil spirits and welcome good luck for the coming year. At home, a family member wears an oni (demon) mask while others throw beans at them. At temples and shrines, celebrities, sumo wrestlers, and local dignitaries throw beans and small wrapped gifts from elevated platforms to crowds below.

Eating the number of beans equal to your age plus one ensures good health for the year. Ehomaki, an uncut sushi roll eaten while facing the year’s lucky direction in silence, has become a commercial Setsubun tradition promoted heavily by convenience stores and supermarkets since the 1990s. The roll must be eaten in one continuous go without speaking. The lucky direction changes annually based on the Chinese zodiac. Setsubun at major temples like Sensoji in Asakusa and Yoshida Shrine in Kyoto draws large crowds for the bean-throwing ceremonies.

Where to Watch

Naritasan Shinshoji Temple near Narita Airport holds one of the largest setsubun events, with celebrities and sumo wrestlers throwing beans from the main hall steps. Sensoji in Asakusa, Zojoji in Tokyo, and Yasaka Shrine in Kyoto all hold public ceremonies. Arriving an hour before the scheduled throwing time secures a position within catching range.

Practical Considerations for Setsubun Bean Throwing

Among the many dimensions of setsubun bean throwing that visitors and residents encounter, the practical aspects deserve special attention because they shape the quality of the experience more than abstract knowledge alone. Planning a visit or engagement with setsubun bean throwing benefits from checking current conditions through the relevant tourism office, local government website, or community forums where recent visitors share updates on hours, pricing, and seasonal changes that published guides may not reflect. The investment of thirty minutes of online research before arriving pays dividends in avoided frustration and discovered opportunities that casual visitors miss entirely. Article number 285 in this collection specifically addresses the details most frequently requested by readers planning their first encounter with this topic.

The relationship between setsubun bean throwing and the broader context of Japanese society reflects patterns that repeat across the country’s cultural landscape. What makes this particular topic distinctive is the way local traditions, regional ingredients, geographical features, and historical circumstances combine into an experience available nowhere else. Travelers who approach setsubun bean throwing with genuine curiosity rather than a checklist mentality consistently report deeper satisfaction and more memorable encounters. The willingness to deviate from the most popular route, try an unfamiliar dish, or spend an extra thirty minutes observing details that guidebooks do not mention transforms a good experience into an exceptional one.

Resources for further exploration of setsubun bean throwing include the Japan National Tourism Organization’s English-language website, which provides updated information on access, seasonal events, and suggested itineraries. Local tourism associations publish detailed brochures available at the nearest train station’s information counter, often including discount coupons for area attractions and restaurants. Travel forums, blogs by Japan-based writers, and social media accounts focused on specific regions of Japan provide the most current perspective, as conditions, prices, and available experiences evolve faster than any print publication can track. For article 285 specifically, the related guides linked below provide complementary information that expands the picture.

The experience of engaging with setsubun bean throwing changes meaningfully across seasons, times of day, and visitor density levels. For topic number 285 in this series, timing visits during off-peak hours such as early mornings before ten AM, choosing weekdays over weekends, and visiting during the quieter months of January through February or June through early July dramatically reduces crowds while maintaining the full cultural experience. As covered in this article number 285, the connection between seasonal change and everyday experience in Japan means dining establishments near setsubun setsubun changes with the calendar, making repeat visits in different months a rewarding pursuit rather than redundant repetition.


This content is for informational purposes only and reflects independent research. Details may change — verify current information before making travel plans.